• Mayank Bidawatka launches PicSee, an AI powered photo-sharing app focused on privacy and consent.
• The app uses on-device AI and encrypted facial recognition for automatic, mutual photo sharing.
• Backed by Blume Ventures and General Catalyst, PicSee is already live in 27 countries.

After shutting down social media platform Koo, cofounder Mayank Bidawatka is back with a new venture, PicSee, a smart, AI powered photo-sharing app that makes private and consent based sharing effortless. Built by Billion Hearts Software Technologies, the app is backed by Blume Ventures, General Catalyst, and Athera Venture Partners, along with angels from Flipkart, Ola, Myntra, and others.

PicSee solves a common problem, people rarely share the personal photos they click of friends and family. According to Bidawatka, “Over 15 trillion photos exist globally, yet most are never shared”. PicSee changes that with a patent-pending mutual sharing flow, users only get photos of themselves if they share their own in return.

Using on-device AI and encrypted facial recognition, PicSee automatically detects who’s in your photos and shares them, only after mutual approval. The app runs quietly in the background, offering a 24 hour review window so users can approve or retract images before they are sent.

Unlike platforms like WhatsApp or Google Photos, PicSee eliminates manual uploads, albums, and links, making photo sharing seamless and secure. Since its soft launch in July 2025, PicSee has seen rapid growth across 27 countries and 160 cities, with usage jumping 75x in just two months.

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So far, over 150,000 photos have been exchanged, and 30% of users reportedly have more photos of themselves on PicSee than in their own gallery, proving the model works.

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