How Facebook and Twitter Make Money
#3.Facebook Objectives: Page Likes, App Installs and App Engagement
Advertising on Facebook can increase page likes. These are beneficial for branding or pursuing other types of Facebook advertising. Page likes can help you gain additional options for Facebook advertisement. Though you do not need a page post to use the page like objective, you do need a page or a place to promote. App Installs, App Engagement are only useful, if you have an app that you would like to promote.
#4.Facebook Objectives: Event Responses, Offer Claims and Video Views
Brands can promote their events through ads and in order to create ads for an event, you will have to create an event to advertise. Similar to offer extensions and Twitter lead cards, offer claims give an incentive to your audience to provide their email in exchange for something. The only obstacle to offer claims is the required 50 page likes to start advertising. And also brands can embed video in their ads and then pay Facebook on a per-view basis.
#5.Twitter Promoted Trends
Promoted Trends have helped advertiser’s to kick-start conversations about their brands, launch new products, run major campaigns or target key dates to drive mass awareness. Trending topics on Twitter capture the moments consumers care about most. Trends appear in a module on the left side of the homepage, and you can change locations to see what’s trending in different countries around the world. Promoted Trends are positioned at the top for a 24-hour window and are clearly marked with a promoted icon.
