How Facebook and Twitter Make Money
#6.Twitter Promoted Accounts
A Promoted Account is an ad that invites targeted Twitter users to follow your brand, attracting more of the right followers to your brand faster. Promoted Twitter accounts typically appear in the "Who to Follow" section of the site which is on the side column on the main Twitter page. And followers don’t just follow; they also engage, retweet, click through, continue the conversation, and bring more like-minded followers. They’re also more likely to download, sign up, and buy. IPromoted accounts are sold on a cost-per-follow basis which means advertisers only pay when users click to follow promoted account placements
#7.Twitter Promoted Tweets
Advertisers can choose to either promote a tweet that was first published organically or create a new ad in the form of a tweet. Promoted tweets can be retweeted, replied to, and “favorited". They include links to websites, hashtags, and rich media. It allows you to use our targeting capabilities to deliver tweets to specific users and during specific moments.
#8.Twitter Objective-Based Ads
Twitter recently followed Facebook's lead by tailoring its ad structure to meet more specific objectives. The company is moving away from its cost-per-engagement model and prioritizing objectives such as app installs, follows and leads. Twitter and others have joined together around an objective-based framework for ads. Twitter objectives include growing followers, increasing website clicks, and conversions, driving tweet engagements, app installs and leads.
