8. Your Biggest Advocates Have The Fewest Followers

Social monitoring website Mention analyzed over 1 billion social mentions from the past two years, and in their analysis they found that 91 percent of mentions come from people with fewer than 500 followers.

Putting this stat another way, less than 1 out of every 10 mention will come from a power user. You can prioritize these power users if you want, but it’s also significant to give a speedy and agreeable response to those with few followers.

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