6. Facebook Pilots 'Buy' Button

Facebook’s “Buy” button, on the other hand, signals an instant call to action. It enables consumers to purchase a product directly from a business, without leaving Facebook.

A test run is being piloted on desktop and mobile versions of Facebook among several small and medium-sized businesses nationwide.

7. Incorporate What Already Works

Email marketing appears to be a tired fashion nowadays for some kind of businesses in that case Instagram is an option of a social-commerce platform that offers a “workaround” when a monetization option isn’t instantly accessible.

So far Instagram is not directly monetizing customers’ posts but it is pursuing social commerce. LIKEtoKNOW.IT

Companies sign up for LIKEtoKNOW and when their users “like” a photo, they receive an email with direct links for buying the products pictured on Instagram. Such approaches are quick and easy and rely on what marketers and consumers are already comfortable with.

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