9. Integration Of Social Media, SEO, And Content Creation

The online marketing industry is moving away from the idea that social media, SEO and content marketing happen in isolation. Social media marketing decisively impacts how content is seen and shared.

Content creation and marketing have direct implications for your SEO performance, especially in light of Google’s latest algorithm updates.

It’s important that you think of the three pillars of online marketing -- SEO, content and social media -- as a system that works synergistically to increase visibility, build your brand and ultimately garner customers and sales.

10. Diversify Your Social Sphere

You’ve probably seen headlines about Facebook’s algorithm changes. If you currently operate a brand or business page, one study found that only six percent of followers currently see your posts.

Experts suggest that that number will continue to crash down, eventually reaching one percent. Being aware of trends in the social sphere can help you design better strategies, apply the most effective tactics and choose where to invest your staff as well as financial resources.

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