"The app has a built­in dictionary of risky words that are monitored at all times. Alert notifications are sent to the parent if the account has posts or tweets, has new friends or uses any risky works such as words that might lead to cyberbullying," says Suzanne Horton, CEO and President at Mama Bear.

Noopur Raghunath, a parent herself and the brain behind eKavach says the feedback she received from anxious parents about children's addiction to Internet was what got her started in the first place. "It was alarming to hear that children who were in their adolescence were suffering from anxiety and depression due to an Internet infatuation.

Concerns were raised about obsessive Internet children becoming obese as they had no time for physical exercise or an inclination to go outdoors," says Noopur.

Despite palpable risks of Internet, most parents consider Internet and technology an essential part of education for their children, which is how these apps come into use. "Parents want their children to use smart phones, tablets, laptops for learning and fun – all they wanted was some way to make that whole experience healthy and balanced," says Noopur.

In India, it is not just metro city parents who are concerned about their child's safety on the world wide web, but a large chunk of app users hail from Tier­II cities, says Raghav. "60 per cent of our families are coming from tier­II cities like Gwalior, Mysore, Pune. We have been able to get 15000 families on board with us in six months," he says.

These mobile applications start ups have also gained recognition from technology platforms. 'Mama Bear' has been awarded one of the "World's Most Promising New Companies" by CNBC, and 'Nischint' bagged the Best App in the Lifestyle category at The Global App Summit 2014 in Dubai.

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