Be one: With so many disparate platforms, it’s hard to get every instrument in the orchestra to sing with one voice. Integration of information and experience across crm, retail, social, search and mobile is a necessity, not just to present a unified front to your customers, but also to make sure people within the project understand the end goal that everyone is working towards.

Be personal: Interact with your customers and build your brand loyalty. Put each customer at the heart of product customization. This is one part of brand building that will endure through the ages.

Be on guard: Who’s going to protect your digital mansions? As we get more connected, asset and data security will become the second most important thing in a company’s operations. Invest in the best data encryption and networking systems, and make sure everyone on the team knows how to use them.

Be mobile: Almost the whole world is on Smartphones and with cheap mobile data becoming more and more prevalent, soon the whole world will be on the mobile internet.  70 percent of ecommerce sales are projected to come from mobile, and the rest 30 percent will soon follow. In light of this information, surprisingly few companies know how to innovate for the mobile platform. Take steps to jump start work in this space as soon as possible.

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