Robust Mobile Growth Transforms India's Internet Usage
The Google search by verticals in the year 2015 indicates the customer demand pulse on different products. The wearable’s has seen a 250 percent growth in the year- over – year. A 200 percent growth has been seen over the year in the 4G devices. Car rentals has occurred a 60 percent growth in the searches y-o-y. 86 percent growth has been recorded in the cab services in searches. The searches also showed 173 percent growth in carpooling and ride sharing and 50 percent growth in searches on online dating. Similarly 42 percent growth is seen in budget hotel searches and 30 percent searches in online education.
"From planning holidays, to decorating homes, to buying groceries, watching their favourite videos online, mobile internet is beginning to influence, and in many cases define, an Indian user's first experience online - and the industry is taking notice," said Rajan Anandan, Google India VP and MD.
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