Ola's CEO, Bhavish Aggarwal, announced on X that the company is currently working on a new AI project. The ride-hailing service and electric scooter manufacturer intends to compete with industry giants such as OpenAI and Google in developing an AI-powered chat application. Aggarwal unveiled "Krutrim", a company registered earlier this year as Krutrim SI Designs. He also asked his followers on X about the features they would like to see in an AI.

Aggarwal claimed that he will incorporate the interesting ideas into the company's product roadmap. Furthermore, to incentivize more ideas, Aggarwal offered a free Ola S1X+ scooter for the best idea. In another tweet, Aggarwal said, "The AI revolution is happening fast, and it will propel human productivity and accelerate science and discovery. Humans can finally aspire to be free from jobs that a computer can do and truly expand the frontiers of knowledge and creativity. And with India's unique cultural ethos of seeking and metaphysical exploration, along with technological and economic advancement, India can become the global leader for this future of AI".

Aggarwal made an announcement after a conversation with spiritual leader Sadhguru at the INSIGHT 2023 conference, hosted by the Sadhguru Academy. The two discussed electric vehicles and artificial intelligence, and Aggarwal stated that AI is going to be a powerful tool for cultural assimilation. He also noted that India needs its own AI since most popular large language models are trained on non-Indian data. Additionally, Aggarwal emphasized the importance of training the AI in various 'Bharatiya languages'.

During his conversation with Sadhguru, Aggarwal said, "It's very important for the Indian ecosystem, economy and entrepreneurs like ourselves to really build an Indian paradigm for AI for multiple reasons AI is going to be a very strong force for cultural assimilation. Today's AI has learned over data on the internet which is largely non-Indian data; most of our Bhartiya languages are not on the internet. We have to make sure we have enough data, which is Indian data, in all our Bharatiya languages and make AI more useful for the common man for daily use".