Monetization of Online Traffic:

IRCTC is the most popular portal where usually people log-in to book tickets and the portal experiences higher amount of transactions every year. But apart from just booking tickets, it also serves as an e-commerce website and government is going to utilize the portal as a platform to understand customer buying behavior through targeted ads. With such innovative initiatives, Indian railway is gearing up to raise the revenue up to 4000 crore by the year 2020.

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