Mobility Trends for 2016
The rise and rise of mPayments
In India, there are over 1crore mobile subscribers who use some or the other form of mobile money and payment application today – certainly critical mass. Whether it be customer convenience and lower cost-per-transaction for urban customers or the safety and ease of transactions it offers to the un-banked and under-banked rural population in India – mPayments are only bound to grow.
Mobile payments technology is offering many small businesses and business men, as well as the underprivileged in our society, the opportunity to access basic financial services. We believe consumers are looking for operator agnostic services – by creating products for all customers who can now have a choice of cashless dealings.
Public Wi-Fi is the traveler’s best companion
The growing popularity of public Wi-Fi services – especially among millennials in India – is largely because mobile devices have become the number one information source for receiving and sharing everything from current affairs to celebrity gossip; and public spaces have become fundamental to this trend. Visitors at shopping centers, railway stations, sports stadiums and other public spaces consider Wi-Fi access in the same way as air-conditioning or lighting; simply a given; and airline passengers are no exception. Travelers have their own ‘Magic Hour’ which they use to check mails, access flight information, browse the web and send messages prior to boarding their flight. According to SITA’s global research, air passengers are becoming increasingly reliant on social media throughout their journey
Just over four in five passengers carry a smartphone and 76percent of them use airline apps, 43percent say it’s made a definite improvement to their travel
Provision of airport Wi-Fi represents a top three priority for passengers (after price comparison services and real time flight information)
45percent would use their connected device to purchase food and drinks or browse a virtual duty-free shop while waiting to board
By 2016, airport status notifications and flight status updates will be provided on social media by 75percent of airports, while 70percent will offer customer relations.
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