BANGALORE: Organisations looking to unlock their full business potential must keep in sync with the upcoming technology trends and must master a wide range of digital technologies which are critical to connecting with customers (and employees) now.  Mr. Yatish Mehrotra, Regional Head Mobility – South, Tata Teleservices talks about a few trends that made news in 2015 and are further expected to evolve in the coming year for the enterprises to take notice:

Here comes the age of digital disruption

We are in a period where digital technologies are reshaping relationships between customers and companies as well as blurring the boundaries between industry sectors. Organizations are having to reinvent not only their operating models, but in many cases their business models as well, just to survive. 

However, research suggests that, digital disruption and the need to prepare for it is still not receiving the direct attention at the Board level. Companies are either not acknowledging the risk of digital disruption, or have not addressed it sufficiently. Digital disruption is not just a buzzword – it is here to stay, and to bring around radical change in the way companies think and operate. In 2016, we see the trend of transitioning from traditional methods of managing the business to getting real-time analytics of every aspect of the business solidifying and becoming a part of mainstream business.

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