Innocean India has officially launched its cutting-edge Artificial Intelligence (AI) laboratory, Innolabs, aimed at developing groundbreaking solutions leveraging AI and modern technologies. As a pioneering initiative, Innocean India has revealed its inaugural project from Innolabs, introducing a text-to-image AI model designed to produce captivating images featuring the Hyundai CRETA in imaginative scenarios. This innovative solution is exclusively crafted for their client, Hyundai Motor India Limited (HMIL).

The inaugural project from Innolabs stands as a pivotal achievement in reshaping the digital advertising realm for the agency. Introducing an AI-driven wallpaper website for HMIL, this innovative creation harmoniously blends technology and design, providing users with a distinct and engaging experience. The site highlights Hyundai's latest car, the CRETA, within an AI-generated environment based on user inputs. Users have the convenience to download and share their preferred wallpapers on social media platforms, amplifying Hyundai's brand messaging and expanding the campaign's outreach.

Santosh Kumar, Chief Operating Officer at Innocean India, conveyed his excitement regarding the introduction of Innolabs and its first project, affirming, "Innolabs underscores our dedication to innovation through AI and technology, setting a benchmark for excellence in advertising. It signifies the initial stride towards realizing the vision of Innocean 2.0."

Jae Ho Yoo (Jaden), MD & CEO of Innocean India, asserted, “I am excited to announce our advertising agency's unwavering commitment to pioneering technological advancement and adopting an AI-first approach. With innovation at our core, we're poised to redefine industry standards and deliver unparalleled results for our clients in India and globe”. 

The AI-powered wallpaper website for Hyundai represents just the initial phase of our vision for the future of advertising. Through the seamless integration of creativity and technology, our goal is to enhance brand experiences and create a lasting impact on our customers. This strategic move underscores Innocean India's commitment to staying ahead in the industry and providing unparalleled value to its clients. The agency anticipates revealing more groundbreaking projects from Innolabs soon, alongside other initiatives such as InnoData and ImpactHub.