NEW DELHI: Having shifted gears from its focus on 'enterprise services' to 'enterprising solutions' in 2015, Indian IT industry is betting big on digitisation and automation to maintain its growth momentum in the New Year.

The $140-billion industry will also look for a helping hand from the entrepreneurial zeal of startups as it seeks to maintain its dominant position in the global market in 2016.

The industry maintained its growth trajectory despite some hiccups including due to headwinds from a slowdown in the global economy, problems related to the skilled manpower visa in the U.S. and the unprecedented rains in Chennai where many giants including  and Wipro have their facilities.

As the focus shifted towards 'enterprising solutions', the large as well as smaller players including TCS, Infosys, Tech Mahindra and Mphasis incorporated SMAC (Social, Mobile, Analytics and the Cloud) to create client impact not only in terms of cost, but also for expanding their revenues, profit margins and cash flows.

"Future growth will come from a combination of higher value services, increasingly non-linear play and further extension of the sector's cost proposition," industry body Nasscom's Senior Vice President (Events, Research and Communication) Sangeeta Gupta said.

Digitisation, Internet of Things, agile entrepreneurial ecosystem and improving business environment will continue to dominate the industry in 2016, she added.

The year 2015 started with the industry body lowering the growth forecast for the current fiscal to 12-14 pct, from 13-15 per cent in the previous financial year.

While exports will continue to account for a lion's share, Nasscom expects domestic market to see 15-17 pct growth, boosted by the government's Digital India initiative and a booming Internet economy, especially e-commerce.

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