“Although email is considered one of the most significant advances in workforce productivity over the past 30 years, today it has become one of the greatest organisational burdens,” Nautiyal said.

IBM Verse is intended to help enterprise customers unlock the full potential of professionals and the clients, he added.

The company is currently launching the beta version, while a freemium version will be available from the first quarter of next year.

IBM’s enterprise mail service, known as Notes, is used by companies worldwide, while more than 50,000 use IBM’s social platform for businesses, IBM Connections.

IBM Verse will compete with Microsoft Window’s popular Outlook email service and Google’s Inbox.

In October, Google had launched an e-mail service ‘Inbox’ to help organise e-mails and display information like appointments, flight bookings and package deliveries in a more user-friendly way.

IT industry analysts estimate that 108 billion work emails are sent daily, requiring employees to check their inboxes an average of 36 times an hour. Only 14 per cent of those emails are of critical importance.

According to research firm IDC, email remains the single most widely used collaboration tool, with worldwide revenue for enterprise email expected to reach $4.7 billion in 2017.

Cemex, a global leader in the building materials industry, is one of the first clients to participate in an early beta of the new offering.

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