BENGALURU: Tech giant IBM has launched a new e-mail application ‘Verse’ for enterprises that integrates social media, file sharing and analytics to help increase productivity.

The service stems from IBM’s $100 million investment in design innovation and adds layers of analytics, social media and security to the application as employees can access emails, calendars, file sharing, instant messaging, social updates and video chats through a single platform.

It is the first messaging system to feature ‘faceted search’, which enables users to pinpoint and retrieve specific information they are seeking across all the various types of content within their email.

“With IBM Mail Next, we have applied analytics to enterprise email in a very unique way, and challenged our design teams to completely re-imagine the social collaboration experience with focus on engaging people and driving outcomes, not managing messages and inboxes,” IBM Social Business and IBM Smarter Workforce Director Anmol Nautiyal told.

IBM Verse uses built-in analytics to provide an ‘at-a- glance’ view that intelligently surfaces an individual’s most critical actions for the day.

Over time, it can provide instant context about a given project as well as the people and teams collaborating on it.

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