• ChatGPT users can now buy directly from Etsy, Shopify coming soon
• Instant Checkout enables fast, secure purchases without leaving chat
• Feature may shift online shopping habits away from traditional platforms

OpenAI has launched a new Instant Checkout feature in ChatGPT, letting users in the U.S. buy products directly within a conversation starting with Etsy and soon expanding to Shopify. This marks a major leap toward AI powered shopping, blending product discovery, recommendations, and purchasing in one smooth chat experience.

The feature is now available to ChatGPT Free, Plus, and Pro users who are logged in. For now, it supports single item purchases from U.S. based Etsy sellers. OpenAI says that over a million Shopify merchants, including brands like Glossier, Skims, Spanx, and Vuori, will be added in the near future.

What sets this apart is how shopping stays entirely within ChatGPT. Users no longer need to switch tabs or apps to make a purchase. Instead, the chatbot handles recommendations, price comparisons, and even checkout all in one thread.

OpenAI clarified that product listings are not sponsored and are ranked based purely on user relevance. Merchants only pay a small transaction fee per sale. The company also plans to add features like multi-item carts and global merchant support soon.

Behind the scenes, the feature uses the Agentic Commerce Protocol, built in collaboration with Stripe and major retailers. This new open standard lets AI agents handle everything from order placement to fulfillment, without merchants needing to revamp their systems.

Also Read: OpenAI Launches 'Pulse' to Make ChatGPT Proactive

OpenAI emphasized that user security and privacy are a top priority with encrypted payments and minimal data sharing.

This move follows similar AI-commerce integrations by Perplexity AI and Microsoft Copilot, but with ChatGPT’s reach, it could reshape how millions shop online.