The Drive against Apple

Apple had been conducive to Android’s accomplishments in a bizarre way. iPhone chose AT&T as its carrier and had started making big. Customers started preferring AT&T over other carriers. That’s the time when Google made most of the situation and approached the other carriers. The carriers found the proposal attractive which was a platform for developers and not consumers. One more attractive feature to this was that the carriers could add their branding onto the products which offer them to exercise control to some extent.   

Android’s First Major Achievement

In early 2000s BlackBerry was still the key player in the market while iPhone was racing to make it big. However, Android hadn’t come up with something substantial. In 2009, Motorola came up with a new Android-based phone, Droid, which soon became the second best after iPhone. Verizon shelled out $100 million marketing for the new phone from Motorola. Soon the world became aware of Android and helped Rubin to progress cutting through the cliché and marginalizing iPhone.

Andy Rubin’s Marvel

The success story of Android is a contribution of a series of events. Firstly, Rubin knew exactly when to offer the carriers for the G1 in early 2000s and he also knew that the carriers would resist to give their control. Hence Rubin’s platform that offered an access to control the product was accepted by them.

The wizard, Rubin, left Google the last year to work on his startup Playground.global. Android is the evidence that Rubin is not just brilliant at robotics but is also a keen entrepreneur. He is the mastermind who weaved the Android as a tangible reality.

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