The New Model

According to early employees at Google, Android had created a separate territory running its own little secret venture. The section which now belonged to Google wasn’t much interested to mingle with the different sections of the company. Android codes initially reluctant to be reviewed by Google but later as per Google’s policy Android team permitted Google to review the codes.

The concept Android was working on was outlandish for Google employees in 2005-06. But to make the software applicable Google needed to come out with a phone, chipmaker, and carriers to sell the same. At one point of time many big carriers refused to launch Android phone with Google. However, T-Mobile, who refused the deal in the first place, returned to give it a shot after being influenced by Sears.

The Twist

Everything fell into place and seemed to run smoothly as Google found a carrier for it G1 until when the convolution arrived. Apple launched its smartphone.

This bolt from the blue swept Rubin off his feet and that called for the change in plans. The final phone that was shipped by Google was quite dissimilar to what it had worked on. G1 was launched with no touch screen and focused on users that favored BlackBerry.

According to Sumit Agarwal, product management, Google, "The one thing that I would say might have been directly influenced by Apple was the likelihood that people would want to leap all the way to a full touch screen. Everybody knew that would be the future. I think Apple caused Android to go that direction more quickly."

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