BANGALORE: Search Engine Optimization can often seem confusing, if not contradictory. This may be because technology is rapidly changing and so are its rules for success. Every year, you must adapt to changing trends without overstretching your resources.

However, it is easy and more than possible to always stay on top of the SEO game if you keep in mind the basic principles driving search engines, and the most fundamental ways in which that is changing. Thenextweb.com has compiled a list of techniques for successful SEO:

Focus on Recent Search Trends

A recent study by GlobalWebIndex found nearly 80 percent of adults in the world have a Smartphone and on average spend at least 1.85 hours on it.

Today, almost 50 percent of Google’s traffic is from mobile phones. Therefore, there is no longer any good need for you to browse using the boring old desktop as the search ability and content options on the mobile phones are more orderly.

Also, if you have a site that is formatted for mobile, your site will automatically be on top of the best search engines. This can be verified if the mobile updates are easily accessible by testing through Google Webmaster Tools.

However, if you lack time and money for a full redesign, you can build a separate mobile webpage and use powerful SEO tactics from the scratch.

Also Read: Is Your Smartphone Turning You Into A Nutcase?

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