Optimize for particular platforms

Mobile audiences are different from desktop audiences in terms of what their browsing and search expectations.A mobile device is not fixed to point thus it gives a lot of importance to location specific information. 

Using statistics will determine what users accessing from different types of platforms are looking for, and helps set appropriate keywords. Google’s keyword planner is a useful and cost-effective tool to plan out users’ expectations and needs.

Use social media in SEO

Use social media to its full extent; if your organic search results don’t list highly, some of your social media presences might. For example, even if your readership doesn’t normally include people who use Google plus, it’s likely to show up in high rankings in Google’s web crawling algorithm.

If you have inactive web pages then it’s better to delete or replace them instead of letting it stay because search engines count for quality more than quantity.

Also, it doesn’t matter if the analytics on your webpage don’t show very high engagement; many search engines don’t take these factors into consideration.

Also Read: Is Your Smartphone Turning You Into A Nutcase?

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