6. Digital Wallets Became Mainstream

Consumers are trying out new methods of payments, especially digital wallets. Digital wallets like Paytm, Mobikwik, PayU and Citrus witnessed massive expansion due to its integration with various service providers. There are minimal impediments and you even earn discounts/cashbacks, if you use a wallet as compared to a debit/credit card. This made them further eye-catching to online purchasers.

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