4 Ways How AI Aids Indian SMEs


Enriched Customer Experience  

Customer service plays a vital role in every business. But, unlike large companies, small companies do not have adequate time and resources to focus on this service mainly. This is where the AI-powered CRM system comes to aid. These systems would gather the customer information through social media, phone or email. Using this information, the sales department could carry forward the interaction with the client. This AI-based CRM system also provides the feature to analyze the customer's emotion through their phone conversation, social media posts, or the customer's review based on this information the system would automate the marketing activity, Einstein is one such system. Isn't this quite interesting? This system also offers a wider knowledge over the customer preference to the salesperson, thereby assisting the customers in making a purposeful choice.