4 Trends of Artificial Intelligence (AI) to Expect in 2020
John Roshan Anto, Digital Content Writer, siliconindia | Monday, 16 December 2019, 16:14 IST
2. Marketing
AI tools are now increasing a market’s journey, by assessing customer behavioral patterns such as spending trends and queries, collecting the customer data, and automating processes such as interpretation and analysis, and further identification of the best possible way to use customer data. With AI, real-time data and results can transform businesses, by driving value to both brands and consumers. Besides, machine learning can decipher social and cultural styles, which inspire them to manufacture fresh products or develop content ideas, which directly helps follow consumer’s preferences.