10 Google AdWords Features That Will Continue Having an Impact in 2016
By
siliconindia | Monday, 30 November -1, 05:30 IST
vCPM Bidding
Many advertisers want people to click on their ads while others just want lot of people to view it. For the latter, the cost-per-thousand viewable impressions (vCPM) are the way out. With this feature, the advertisers bid on attaining a viewable position for their ads on Google Display Network. Regardless if the ads are being clicked on or not, the advertisers shell out maximum for the bidding.
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