10 Google AdWords Features That Will Continue Having an Impact in 2016


vCPM Bidding

Many advertisers want people to click on their ads while others just want lot of people to  view it. For the latter, the cost-per-thousand viewable impressions (vCPM) are the way out. With this feature, the advertisers bid on attaining a viewable position for their ads on Google Display Network. Regardless if the ads are being clicked on or not, the advertisers shell out maximum for the bidding.  

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