10 Google AdWords Features That Will Continue Having an Impact in 2016


Callouts

This features permits you to add extra descriptive text along with your standard text ad. The use of this ad extension can grab spotlight for discounts, free shipping and much more. As per Google’s recommendation, these extensions can aid in drawing focus on the details and perks of the product and unique selling points. Each account, group or campaign can utilize a minimum of 2 and maximum of 4 callouts. One doesn’t need to pay any extra charges for the callouts.

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