Working closely with China and Indian markets

In the competitive space, walking hand-in-hand with the competitors can result in exploring the unreached market as well. Tying up with local companies would let you gain more space and exposure to new consumer base. People are also gaining trust over the local-made handsets as they offer the same or better configurations and features. Local companies have risen quickly as they know their customers well and know how to sell them. Wworking closely along with local companies can help Samsung to dive into the profit zone once again.

Focus more on software and services

Samsung is a hit with consumers for its design and superior hardware properties. However, Samsung has to improve its software aiming for better service. Consumers look for better service and upgraded software rather than a flashy phone. Samsung should ensure that along with its amazing design they give proper upgradation and services.

End goal

Samsung has revealed that more than 50 percent of its smartphone units will comprise of low end mobile from 2015. Samsung’s profits rolled down with the company focusing more on cheap devices to go head-to-head with its rivals. Samsung executive Kim said that the company will make its mid and low-end smartphones more competitive by using different displays and materials, as well as upgrading the cameras and user interface. The company is also planning to make its devices more competitive price-wise, though that is likely to affect the margins.