NEW DELHI: Singapore-based mobile technology company U2opia on Thursday launched its sponsored data suite FonePass across markets in Asia, Africa and the Middle-East.

"We aim to launch technology that drives connectivity, fuels transformation and helps businesses drive engagement," Sumesh Menon, CEO and Co-Founder of U2opia Mobile, said in a statement.

"Users in emerging markets are increasingly demanding data connectivity but the unavailability and exorbitant costs continues to leave millions of mobile users in information darkness," Menon added.

DataPass -- the enterprise rewards platform under FonePass -- provides brands and Internet of Things (IoT) providers in these regions with solutions that allow them to increase visibility and engagement around their products and services.

To fuel transformation and accelerate mobile data consumption, DataPass provides bulk data packs to brands in order to gratify their end consumers with free data.

DataPass will help brands and companies providing IoT-enabled devices to avoid complicated processes of contacting different operators within their region to serve all needs of customers at once.

DataPass will act as a catalyst for brands to provide sponsored data to their customers in return of brand engagement.

For the operator, this offers new revenue streams from publishers and advertisers, increasing partnership opportunities to open up entirely new sources of alternate revenue and also enables their subscribers greater value while monetising its mobile data network.

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