NEW YORK: Twitter announced the launch of the Official Partner Program, a new consulting tool that uses trusted third parties to help make sense of Twitter data for advertising campaigns.

The new program helps pair advertisers with partners like IBM, Brand Networks, and Simply Measured. In tandem with the Partner Program launch, Twitter has launched a new site to connect advertisers with the services they’re looking for.

“IBM is the first solutions provider that provides strategic insight, consulting and analytics to help brands and enterprises make decisions with Twitter data. Twitter and IBM have worked to train more than 10,000 IBM employees on Twitter data and analytics best practices,” Twitter said in a blog post.

The company mentions a litany of services, from analytics and engagement to strategic consulting that will help round out its existing ad platform. Official Partner Program stems from an initial partnership between IBM and Twitter last fall to deliver better insights on customer data.

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