# Ecommerce

No doubt, the e-Commerce segment has been growing at a breakneck pace, taking the Indian businesses by storm. Even though e-Commerce has been making its presence in the country for almost 15 years, its relevant ecosystem has started to emerge in the past few years only.

Internet users and 3G penetration is expected to grow at an estimated compounded rate of over 60 percent through 2015 which will result in over 180 million users in India with access to online retail.

# Ad Targeting Improving

In online advertising, ad targeting is advantageous from both consumer and advertiser point of view. As behavioral marketing enables advertisers to more easily determine user preferences and purchasing habits, the ads will more relevant and useful for the consumers.

On the other hand with targeted advertising, firms advertise more to consumers who have a strong preference for their product. As a result, the targeting of advertising leads to higher profits.

Read More: India To Remain World's Fourth Largest Steel Maker This Year