Hövding Bicycle Collar

Hövding is the world's first airbag for cyclists and is the result of intensive research by Swedes Anna Haupt and Terese Alstin. Hövding looks like a hood that you can wrap around your neck. Through advanced sensors, it can sense the cyclist's movement patterns and will react in case of an accident. The unique airbag will then inflate, fixate your neck and provide the world's best shock absorption. Hövding is available in 15 countries within the European Union (EU).

Loopwheels

 It is a revolutionary wheel technology, which is designed to provide shock-absorbing performance. Bicycle wheels have integral suspension, for a smoother, more comfortable ride. Loopwheels were developed and launched by English couple Sam and Gemma Pearce, owners of Jelly Products, in 2013 and is sold in nearly in all the countries across the world.

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