2010-2012

Strict measures were the way of this time which was applied to regularize website ranking in amount of quality content provided. Allotment of rankings was on the basis of keywords, content quality, and over-optimization. Those who adhered to this had their names dragged to streets for example Overstock and J.C. Penney.

With the entrée of social media the search optimization like the Google+ the ‘+’ which will boost the post and some others are like the advertising of your websites on search engine result pages afforded to add to the ranking points.

Google Instant was introduced to provide faster results, before you cross halfway in typing the keyword results will be appearing down and also suggestions helping you without typing the whole way.

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