2003-2005

The experience of optimization techniques which were unethical in the past were taken under strict consideration during this period and were penalized. Google has taken the initiative of eradicating the way the SEO has to be used and willed to make the web experience more friendly putting a stop to the black tactics to ranking higher in the search page.

During this period the search engines offered a personalized view linking the user history to their results. Indexing the search results proved helpful and easier, the keywords were often answered with results based on the best queries available.

From being vulnerable to unethical standards, SEO has emerged more personalized and user-focused marking this particular period the time of ‘change’.

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