‘Browsing History’

Google will track user’s web search in a pack of distinctive categories if the search History is turned on. How does Web History work? All one needs is a Google Account and the Google Toolbar with Page Rank enabled. The Toolbar, as part of the browser, helps Google associate the pages visited with particular Google Account.

Recently, Google renamed its Search History to Web History which reflects the new functionality.

‘About Google Ads’

While browsing the Internet, reading email, or shoping online,  the users probably notice Google Ads that are related to what the user searched for or viewed. Google can serve interest based ads on the grounds that it has a bundle of information about the user, including your age, sexual orientation, languages you talk, and interests.

The ads one sees may be based on what the individual has searched for, current location, and the time of day. The factors that determine the ads are recent and previous web searches, Google Web History and the Ad Settings.

But, one can also opt ads based on their interests, previous website visits, and other information by setting preferences in Google ads settings. Ads Settings is a Google tool that helps the user control the ads that one sees on Google services and on websites that partner with Google such as through Google’s Display Network.

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