NEW DELHI: E-commerce major Snapdeal has redesigned its website and Android and iOS apps aimed at making its platform more visually appealing and easier for users to scout through various shopping categories.

The new look, which will go live later this week, is the first product being launched under Anand Chandrasekaran, who took over as Snapdeal's Chief Product Officer recently.

"Codenamed 'Phoenix', the project compiled 1,500 responses from Snapdeal employees who had pointed out UI (User Interface) issues and bugs," Chandrasekaran told reporters in New Delhi.

Under the redesign, Snapdeal has ditched the traditional red banner in the background in favour of more white space.

"The focus is on visual elements that will highlight the product and to declutter the website. It will now be easier for consumers to find products without being distracted by too

many other features on the side," Chandrasekaran said.

This is the second big redesign the company has undertaken with the last one being introduced nearly a year back.

The new design also has additions like Sort, Filter when searching for products, along with an option to mark certain categories as Favourites.

Chandrasekaran joined Snapdeal earlier this month from Bharti Airtel. He said a new version of the Windows Phone app will follow later on.

Asked if an image-heavy app would be an issue given slow Internet connectivity in the country, he said, "Our bet is that 4G experience will roll out soon and broadband will become more reliable."

"We are also working on a version of the mobile website for 2G that will load up to 75 percent faster on the slower networks," he added.

Snapdeal claims that over 70 percent of its revenue comes from mobile users. It has 19 million registered users on the mobile platform.

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