Six Digital Trends for 2016
MOBILE DEVICES
Today more and more people learn about companies and products on mobile devices pushing companies to develop mobile-optimized websites. The marketing trend for 2016 will focus on developing sites, products and services specifically for mobile users. HTML5 is a new gold standard for web design enabling developers to create scalable, media-rich content on devices with different screen resolutions such as smartwatches and mobile displays. Currently, consumers rapidly adopt wearable devices such as FitBit, Apple Watch and Samsung Gear. Many new platforms for mobile development are available, where marketers can target users on these small screens and draw their attention much faster than traditional smartphones. Going hand-in-hand with the Internet of Things, businesses in 2016 will leverage wearable products, services and marketing strategies to reach more potential customers. Some of the most innovative wearables in 2016 will include Pavlok, a wearable shock-therapy wristband; Shift Sneaker, customizable LED illuminated running shoes; and eSight, a vision-enabling headset for the legally bind.
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