How Google use information they collect.

As you browse the internet through Google search engines, read your email on Gmail, and shop online or watch videos on YouTube, you’ve probably noticed Google ads on the site you visit are related to what you had searched for or viewed. The more Google knows about you, the more efficiently it can match you to advertisers, who thinks, you are an ideal customers. And advertisers are willing to pay more for ads served to potential customers.

 For example, your Google Search results page may show text ads similar to a search phrase you just typed; or, your favorite blog may show interactive ads related to the content on the page. Google Ads can also appear on Gmail, Google Earth, and Google Maps.

So, why do Google show ads and why might you see particular ads?

Ads help support many of the Google’s products like Google search, Gmail, Maps and many more to be free. Google try to make ads as useful as possible – and many can help you research and shop better online. Through programs like AdSense, millions of website earns money to keep the lights on and pay staff – by displaying ads.

You can follow these simple steps and find out everything Google knows about you.

1) Visit Google accounts: https://www.google.com/settings/personalinfo.

2) Click on “Account History” and scroll down to Ads and click on “Edit Setting”.

3) This page shows you what Google thinks it knows about you including your age bracket, the languages you speak and your interests. From that page, you can edit that information or "opt out" of allowing Google to share your information with advertisers.

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