"I think the fact that 9 per cent of the good apps we analysed interacted with at least one website that distributes malware is very worrisome," said Faloutsos.

"The team plans to make AURA available for developers, researchers, android users, and distributors like Google Play," said Xuetao Wei, professor at the University of Cincinnati in U.S.

The researchers recommend users to limit the number of apps on their phones to those they really need and review new apps before downloading them.

"Reading the comments left by other app users is a good security practice that can help users make more informed decisions about what they put on their smartphones," Wei said.

Approximately 75 percent of emerging market SMEs surveyed report that mobile has helped them grow revenue, become more efficient, and be more innovative. Plobal Apps also has a channel partner program that enables advertising agencies, digital marketing agencies, social media agencies and web development companies to create fully native apps on both Android and iOS mobile platforms for their clients using the company platform.

Plobal Apps, one of the fastest growing and most promising M-commerce startups in India, provides just the right solution with unique features that cater to the needs of the current market.

USPs:

- No technical knowledge or coding skills required

- Can build and publish apps in under 5 minutes

- Fully native apps for iOS and Android platforms

- Extremely affordable pricing plans

- Platform designed for multiple industries

Talking about the technology, Atul Poharkar, Co-Founder & CEO, Plobal Apps, said, "We have built Plobal Apps with a vision of providing quick, affordable and easy app development solutions to SMBs. Today, every business needs a mobile app and we feel our platform will help SMBs break the barrier of technology and compete with the biggest names in the industry. This is a first of its kind attempt in India, as DIY apps industry is at a very nascent stage here. We look forward to revolutionizing the mobile app space in India.