KOLKATA: Obi Mobiles India, which has just began operations in the country, is targeting to capture five per cent of the smartphone market in 2014, an official of the company said.

"The company has started operations recently in India for selling Obi mobiles. In the first year we are targeting capture five per cent of the Smartphone market," Obi Mobiles CEO Ajay Sharma said.

The expected turnover in the first year was Rs 1,000 crore, he said.

Sharma said in the Smartphone segment, 70 per cent of the market belonged to handsets in the sub-Rs 12,000 range.

"We will address this segment where the users were in the age bracket of 16 to 35 years," he said.

He said the phones were being manufactured by the Chinese company, which was owned by US-based Inlfexion point, the holding company of Obi Mobiles.

After India, the brand would be marketed in the Middle- East, Africa and South America.

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