NEW DELHI: nexGTv – India’s largest subscription-driven video entertainment app – on Thursday introduced a unique feature that allows users to manage their data flow at will as they stream a video on smartphones or other devices.

The feature can help a user save data by as much as five times even as they continue streaming videos, the company said in a statement.

The new “data saving” feature also minimises data usage and substantially extends the validity of their data plans, providing immense savings for end-users across both mobile and Wi-Fi networks.

“The ‘Save Data’ feature will enable viewers to regulate their viewing experience, allowing them to not just continue streaming video but also conserve data simultaneously,” said Abhesh Verma, chief operating officer, nexGTv.

Positioned on the top right corner of the streaming screen as a toggle button with easy ‘switch on-switch off’ functionality, the feature alternates between data saving and performance modes.

Activating the ‘Save Data’ mode does not affect the quality of audio streaming at all.

nexGTV mobile app has been downloaded over 25 million times.

The new feature is now available for download at Google Play store.

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