BENGALURU: Aimia, a loyalty management firm, bringsNectar, an UK based online loyalty program to India which is said to profit more than 50 million mobile and online shoppers by earning Nectar loyalty points and special offers on every purchase.Through Nectar, shoppers will be able to compare the products and prices from various e-Commerce platforms such as Amazon, Flipkart, Jabong, Snapdeal and ShopClues and purchase the same.Brands likeMcDonalds, Yatra, Baskin Robbins, FirstCry, FreeCharge and many more will provide shoppers with exclusive offers.
Commenting on the occasion, Vikas Choudhury, Managing Director, Aimia India says, “With more than $20 billion of ecommerce spend in India, growing exponentially,we believe Nectar will revolutionize online and mobile shopping here. Every time you shop at your favourite online retailer via the Nectar website you can earn points or other great offers. It’s what we call Shopping pe Topping”.
Any online shoppercan create their own account on Nectar websitefor free and shop to receive Nectar loyalty points and special offers. Nectar has 3,000 brands and nearly 30 million products provided by the online retailers to compare and allow the consumer to make a wise buying decision.
Aimia collaborated with Infosys to develop an e-Commerce platform to provide the Nectar members a seamless customer experience in the nation and the beta version was a success which was launched in five cities among 100,000 Infosys employees.“With the retail industry in India constantly reinventing itself to attract and retain customers, this launch of Nectar in India is timed right to tap the opportunity of a large and ever-growing consumer base. We look forward to enabling Nectar to tap into the boundless opportunity of customer loyalty by leveraging the power of technology,” concludes Karmesh Vaswani, Senior Vice President - Manufacturing, Retail, CPG & Logistics, Infosys.
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