Mphasis Partners with Haas F1 to Revolutionize Sports Tech
MoneyGram Haas F1 Team has entered an unprecedented partnership with Mphasis to advance the technological frontiers of sports through innovative collaboration. The India-based IT solutions provider will be the team's 'Official Digital Partner', which will ensure the ultimate fusion of cutting-edge technology and motorsport for better performance on track as well as operational efficiency.
Mphasis will use its strengths in data analytics, automation, AI, cybersecurity, and predictive modeling to support the MoneyGram Haas F1 Team in improving performance. This partnership will enable real-time data analysis, driving the advancement of systems that power the high-performance vehicles described often as the fastest computers on wheels.
To be done, as well, by Mphasis is bringing its technological might to the fans with immersive digital experiences and interactive race-day activations that will help fans to feel closer to action and enjoy the thrills of Formula 1 racing in new ways.
Since its entry into the FIA Formula 1 World Championship in 2016, the MoneyGram Haas F1 Team has marked the first time an American team competes in F1 since 1986. Founded by industrialist Gene Haas in Kannapolis, North Carolina, the team remains the youngest on the grid. As the 2024 season approaches, team principal Ayao Komatsu will bank on the experienced services of Danes Kevin Magnussen and German Nico Hülkenberg to help drive his team's ambitions.
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