Microsoft Missed Shift To Mobile Due To Focus On PC: Satya Nadella


Nadella recalled that when he had joined the company in 1992, the focus and ambition was to take the personal computer in every home and on every desk.

"Guess what: We achieved that. And a company has to outlast any given technology paradigm and any ambitious goal. And so for me this going back to what is it that drove Bill (Gates) to build even the BASIC compiler or the interpreter to what we did in terms of inventing productivity or democratising client-server computing," he said.

The Microsoft chief had spelled out personal computing, reinvention of productivity and business process and building an intelligent cloud platform as the company's three "bold ambitions" going forward at the Microsoft Worldwide Partner Conference 2015 underway here.

Elaborating on his outlook for the Windows phone, Nadella said he does not want the phones to be any other phone operating system or device.

He stressed Microsoft will also not launch a phone a day but focus on few phones that are unique.

"And that's what I want our devices and device innovation to stand for."

The conference was the first major company event following the announcement on July 8 that Microsoft would be cutting 7,800 jobs and write off USD 7.6 billion, all related to its Nokia business.

Nadella said the announcement about the Nokia business was not about any change to the comany's vision and strategy, but for sure it was a "change to its operating approach".

"The way we're going to go about it. I'm not going to launch a phone a day. I'm going to focus on a few phones that actually grab share that, in fact, showcase our uniqueness," he said.

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Source: PTI