Talking about the segments that Microsoft is targeting, Durani said a lot of growth for Windows platform (on tablets) will come from educational institutions and SMEs.

He added that with prices falling to as low as Rs8,000 (for Windows-based tabs) by year-end, the market will continue to expand.

According to industry body MAIT, tablet PC witnessed a muted growth of 76% in 2013-14 compared to triple digit growth in the last two years as fewer entry-level models were introduced.

The sales for 2013-14 stood at 3.35 million units as against 1.9 million units in 2012-13.

MAIT expects the segment to grow only by about 27% in FY 2014-15 as consumers opt for more higher screen sized smartphones.

However, players like Microsoft and chip maker Intel are confident of a revival in demand and sales of tablets (devices with screen sizes above 6.99 inches), driven by new form factors like 2-in-1s.

Besides homegrown players, many multinational firms like Samsung, Lenovo and Asus have launched tablets in the last few months to cash in on the opportunity.

According to CyberMedia Research, over 7.46 lakh tablets were sold in the January-March 2014 quarter by as many as 30 domestic and international vendors. Samsung, Apple and Datawind were the top three players.

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