Microsoft Bets Big On Tablets In India With New Budget Offerings
NEW DELHI: Software giant Microsoft is placing big bets on tablets to drive adoption of its Windows 8.1 platform on smart devices in the country.
The U.S-based firm, which acquired devices and services business of Nokia earlier this year, expects Windows-powered tablets to do especially well in segments like educational institutions and small and medium businesses.
"Previously, there were devices that were launched at extremely low prices but failed to deliver quality experience.
The devices that are coming now offer much better experience and we are confident that Windows platform will do well," Microsoft India Director Vineet Durani told.
He added that with different devices makers launching Windows-powered tablets at various price points, consumers will have more options to choose from.
"Tablets are both productivity and an entertainment device. It has the mobility of a smartphone and lets you create content as you would on a PC. PC penetration is still low in India, but tablets can help bridge that gap," he said.
READ MORE: Millennials Addicted To Smartphones and Indian Among Countries That Ask Google For Users' Data Most Often