McAfee, a US-based cybersecurity firm, has launched its AI-powered Deepfake Detector service in India. This feature uses on-device AI processing on select devices compatible with Microsoft's Copilot Plus PC platform to detect and alert users about potential deepfake content. The company worked with several OEMs to fine-tune its deepfake detection technology specifically for Indian consumers.

McAfee Deepfake Detector is available for English language detection on select Copilot+ PCs in India. The Deepfake Detector costs Rs 499 as a standalone product, while the McAfee+ suite of security features with Deepfake Detector is available for Rs 2,398.

Available on select Copilot+ PCs as an opt-in feature, McAfee Deepfake Detector automatically alerts users if AI-altered audio is detected in videos, without necessitating manual video uploads. The feature leverages the devices' Neural Processing Unit (NPU) on these devices to run most of the processing on the device itself for user's privacy. McAfee said that the company does not record a user's audio and offers the option to disable audio detection completely.

The company said that by running on-device, the feature offers faster detection compared to other cloud-based solutions.

Besides Deepfake Detector, McAfee has also launched its McAfee Smart AI Hub in India. The platform offers information and educational content related to AI and cybersecurity, with a focus on AI-driven scams. Users can also submit suspicious videos for analysis by McAfee's Deepfake detector.

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