KOCHI: San Francisco-based MUrgency Inc - founded by a Keralite - has developed a new mobile app to ensure fast emergency medical assistance.

The company has also joined the UNDP's Business to Call Action programme with the app.

The company, founded by Shaffi Mather, through the new app, aims to reach out across the globe by the end of 2015 through the MUrgency platform. Mather said it is well known that timely medical assistance is the most critical factor in saving lives.

"Unfortunately, it is not readily available to 90 percent of world's population. At MUrgency, it is our mission to make fast emergency medical assistance available through the mobile phone to anyone, anytime, anywhere with just one tap on your phone," said Mather.

While the platform and app are available globally, the MUrgency Responder function on the app is being rolled out region by region, starting with Punjab in India in August 2015, following strict validation of responders' credentials.

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