• India’s first AI-based road safety system pilot, developed by telecom PSU ITI Limited, is launching in Uttar Pradesh to reduce accidents and enhance traffic enforcement using Big Data Analytics and AI.
• Supported by the Ministry of Road Transport and Highways, the project will analyze diverse data sources including traffic flow, weather, driver behavior, and infrastructure to identify accident hotspots and enable real-time preventive action and policy reforms.
• The six-week pilot aims to develop predictive AI models and decision-making tools with plans for wider rollout across transport systems, marking a major step in integrating technology for smarter, safer road governance in India.

India's first telecom public sector undertaking, ITI Limited, is ready to roll out pilot project in Uttar Pradesh to enhance road safety using Artificial Intelligence and Big Data Analytics. The country's first AI-based road safety system, the project aims to decrease accidents as well as increase traffic enforcement.

The project will create an analytics platform that is scalable, with the ability to collect and process data across numerous sources, such as traffic flow (speed, congestion, density), weather and time of day conditions, driver behavior (violations, training history), vehicle records (registration, inspections), accidents (cause and severity), and roadway infrastructure at the point of impact (lane characteristics, intersections, signage, etc.).

Supported by the Union Ministry of Road Transport and Highways (MoRTH), the initiative will trace causation of road accidents, identify accident hotspots (black spots), and make real-time predictions to facilitate preventive action. It will also provide in-depth data-driven analysis to inform road safety policy reform and infrastructure improvements. Decision-makers will be able to use a simulation tool to run cost-benefit scenarios of alternate safety models, in addition to real-time dashboards to monitor implementation.

The prototype period spanning six weeks will collect and study vast data ranging from weather conditions to vehicle telematics to develop AI models that can predict areas of high risk and suggest real-time interventions. Pilot success could extend into wider rollout across important transport systems, such as digitized licensing, permit issuance, e-challan systems, and vehicle databases like Vahan and Sarathi.

Rajesh Rai, Chairman and Managing Director of ITI Limited, expressed his optimism: “We’re proud to lead this transformative initiative in Uttar Pradesh. The government’s faith in our model is a testament to ITI’s evolving role as a key enabler of digital governance. Our AI-driven platform will pave the way for smarter traffic systems and safer roads”.

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He further added, "This project is a testament to our intention to leverage technology for the welfare of the people. By integrating analytics with real-time decision-making tools, we intend to drastically reduce road accident fatalities and set an example for other states to emulate".

ITI Limited has been assisting state governments in digitalization for quite a long time. Some of the prominent projects are Aaple Sarkar Seva Kendra (ASSK-GP) for Maharashtra Gram Panchayats and surveillance and GIS-based land intelligence systems in Odisha and Chhattisgarh amounting to about Rs 88 crore.

A telecom infrastructure major, ITI has six state-of-the-art manufacturing facilities in India, backed by a Bengaluru-based R&D centre and a countrywide project network. The corporate portfolio of the company ranges from telecom products and defense equipment to smart city solutions, LED systems, fibre optics, and digital security devices. ITI is building up presence in newer areas like defense electronics, IoT, e-governance, and data centre services as well.