BANGALORE: There is a possibility that the Federal Communications Commission might just put its newfound regulatory control to use by constricting the Internet to data and privacy issues; hence, curbing the availability of free online content.

The FCC recently used a provision found in Title II of the Communications Act. They are rechanneling broadband providers as there is a probable chance that public utilities might reduce the ability of Internet service providers (ISP’s) to generate the targeted online advertising. These advertisements are liable for many free web services, which includes mobile apps and social media, reports Daily Caller.

During a recent occasion held by the Federal Communications Bar Association, Travis LeBlanc, the FCC Enforcement Bureau Chief said, “The commission soon will begin to consider the ‘scope’ of the neutrality order’s privacy rules for ISP’s.” This is chiefly regarding the utilization of consumer data to generate targeted online marketing.

“We have to think hard about the privacy regime for a converging world,” LeBlanc said. He further hinted Google’s strategy of using consumer data from its search engine as well as providing other target generating ads for its upcoming TV service. “Consider the implications of having the same targeted ads on Gmail and Google TV.”

“The big takeaway here is that the FCC, by reclassifying Title II, is putting a huge cloud of uncertainty over the entire online advertising industry and the free content it funds,” said Scott Cleland, Net Competition Chairman. “Title II is an enormous risk to the online advertising industry, period,” he added.

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